Our values, mission and vision
These are the cornerstones that guide our actions every day.
Our promise to you: What we do, we do with style and class, but we don’t forget humour. We do not believe that joy and laughter exclude our expertise: on the contrary, it makes us true experts in well-being.
Read below what our values of authenticity, joy, appreciation and style mean to us.
Authenticity
We don’t fiddle around in vain, because no one could stand it day after day. We’re allowed to be 100% ourselves, and none of us has to leave their personality on the shelf when they enter Fenix. We focus on genuine encounters and genuinely high quality service.
Joy
Joy and humour are the most important elements of our everyday lives. Even a bad day is made better when you can laugh together with customers and colleagues at the most unusual things. For us, fun and joy do not exclude high quality. Who wouldn’t want to smile so much that their cheeks hurt?
Appreciation
We value your time, which is why everything we do is designed to make it easy for you to come and easy for us to be. When things are clear, there is time for other more important things in life. Like joy and laughter.
Elegance
We think it’s elegant to offer a genuinely high quality service. We care about the cleanliness and quality of our premises and the professionalism of our staff. At Fenix, we make sure that things look and feel stylish. Just like you. With us, everyone is elegant in their own way.
Our mission
We turn beauty care into wellbeing, one encounter at a time.
We think that beauty treatment is truly wellness, just like going to the gym. We see for ourselves every day the impact of a genuine encounter: people may come to us to have their shin hairs removed or their nails trimmed, but the joy, smile and confidence that our clients experience during our services is something beyond external beauty.
Our vision
We are creating a world where taking care of your appearance increases well-being, not reduces it.
We want to change the perception of what beauty care really is. For us, taking care of your appearance is not a way to hide or fix, but a way to enhance your unique beauty and well-being in a holistic way. We genuinely want each of our clients to feel good about themselves, which is why beauty care is really about self-care – not fixing.